Asia leading Travel Trade Show, “ITB Asia 2017” has sold out

04 October 2017

Celebrating its 10th anniversary as ‘Asia’s Leading Travel Trade Show’, ITB Asia 2017 has completely sold out ahead of its milestone show this October, attributed to a tremendous surge in booth bookings from the global market.

Although booth space has been sold out, spaces are still available for visitors to attend ITB.

The ITB Asia 2017 event It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.

The show holds its strong Asian support with 60% of exhibiting companies from Asia. ITB Asia 2017 will feature many firsts for the travel trade show. The event being which is to take place at the Sand Expo and Convention Centre, Marina Bay Sands, from 25-27 October will also feature an exhibit from the countries national carrier Singapore Airlines.

Participants from The Maldives include, Banyan Tree Hotels & Resorts, Crown & Champa Resorts and Emerald Maldives Resort & Spa.

The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and

MICE travel. 

Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend. 

Cementing its status as ‘Asia’s Leading Travel Trade Show’, ITB Asia 2017 will celebrate its 10th anniversary with an exciting view to the future of travel and tourism. 

Under the conference theme “The Future of Travel”, ITB Asia 2017 will showcase an extensive programme of key presentations and discussions by industry heavyweights from the travel and tourism sector. This includes global brand names as well as promising travel startups.

“We are proud to have put together such a rich and diverse conference programme,

which is only possible with the continued support from the global travel industry. said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.

“We believe everyone attending this year’s show will enjoy and benefit from engaging with the influential and exciting speakers on the most current and pressing topics in the industry.This is testament to the show’s expanding role as an important platform to bring all the different

stakeholders in the travel and tourism sector together”

ITB Asia 2017 is expected to top the success of ITB Asia in 2016, where almost 900

buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst

over 50% of buyers signed deals with exhibitors after the event. 43% of attending buyers

had purchasing power of USD 500K – USD 1m and 85.7% of attending buyers were direct

decision makers.

ITB Asia 2018 is now available for stand booking and interested exhibitors may email For more information on ITB Asia 2017, visit